Foster Herz is a Virginia based residential and commercial construction company whose high end portfolio was being lost in translation with a dated website and company branding. Our challenge was to revamp the branding to modern colors and simplify it with a contemporary design. With the website, we needed to bring it up to date by highlighting the portfolio throughout and making it user intuitive with an easy to navigate menu and page hierarchy.
We integrated aspects of the contemporary logo throughout the construction website with the angled elements. The color scheme is fluid with the branding for a simple and bold appeal. By designing the sitemap and page hierarchy we were able to enhance the user flow and user experience. The portfolio is easy to find and filter based on project categories. All of this was built using our ‘create yourself’ WordPress framework which gives Foster Herz the power to update and manage this site in-house.